A national exhibition focused on participation and experience

20. August 2019, Yves Bisang und Juri Steiner ​

An interview with Johannes Gees

Johannes Gees, an artist and entrepreneur
Johannes Gees, 1960, is an artist and entrepreneur. In 2012, he founded the crowdfunding platform wemakeit.com and, in 2018, the blockchain company oomnium.com. He lives in Zurich.

Does Switzerland need a new national exhibition? Shortly after the media declared the genre's death in 2016, Switzerland's ten largest cities gathered for a work meeting to decide whether or not this perspective reflected the views of their people. They decided it didn't. It's time to resuscitate the national avocation; the Swiss people are ready for the exhibition's next incarnation.

This work meeting also reached consensus where direction is concerned: the Swiss people aren't looking for a repeat performance. The next national exhibition must present itself in a completely new way. It must be sustainable, young, decentralised and inclusive of all.

A national exhibition has the potential to focus popular attention on topical issues, namely how globalisation, digitalisation, climate change and migration are shaping the way we live together. NEXPO aims to address the future in a playful collaboration with the Swiss people.

Swiss residents are invited to engage in NEXPLORER, a new digital survey on values, to identify topics of interest, which they can then develop and submit as NEXPO projects. These proposals will eventually become official NEXPO experiences in 2028, the year the exhibition takes place.

This time around, NEXPO won't be limited to a single location. Instead, NEXPO is slated to take place all across Switzerland, creating meeting points and integrating the living spaces of the Swiss people.

Johannes Gees, how does NEXPO promote participation?

NEXPO wants to inspire the Swiss people to collaborate on the design of the new national exhibition and, in the process, learn something about themselves and the country. So-called NEXPOnauts will become ambassadors for NEXPO and invite their networks to participate. This process will create a movement that, over time, will reach the entire population.

How can you ensure the participation of all?

As I said, we've extended the invitation to all of Switzerland: municipalities, cantons and the federal state as well as private citizens, associations, organisations and corporations. If everybody participates, it will become Switzerland's NEXPO, initiated by its cities. Switzerland's ten largest cities don't want to hold the reins all by themselves but rather be active alongside all other players.

"The essential tool for the curators will be the NEXPO platform, where the rules of the game will be implemented step by step." Johannes Gees

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Does this new approach mean the curator will become superfluous?

The curator is still far from extinction or even retirement. However, its members will have to assume the role of team players. They will prepare content decisions, run topic and project scouting, formulate Calls for Projects and assist potential initiatives in working out the concrete details of their proposals. The essential tool for the curators will be the NEXPO platform, where the rules of the game will be implemented step by step.

Is there a danger of arbitrariness? How will you ensure quality and maintain continuity when choosing projects?

Participation is an asset, not a detriment. Take politics, for example. Political participation doesn't lead to quality problems and arbitrariness. NEXPO pursues a societal approach that does not level identities and differences but instead points them out and promotes dialogue. The fact that different interests and positions will emerge in the process, and that the NEXPO leadership will have to yield a certain amount of control, is what makes the whole undertaking intriguing in the first place. Plus, national exhibitions have always been social laboratories outside of the realm of the "usual".

"NEXPLORER is a way to research the relevant topics supported by the NEXPO collective; it's a compass for further project development." Johannes Gees

Let's circle back to the two main tools of participation, NEXPLORER and the digital project platform. How do these tools work, and how do they complement each other?

NEXPO aims to be up-to-date and accommodate the basic needs of the people. The integration of a digital project platform is an obvious choice.

NEXPLORER is a way to research the relevant topics supported by the NEXPO collective; it's a compass for further project development. In addition, surveys promote an analysis of the Switzerland's future, an examination of its diversity and values. This is how we can realise the desired bottom-up principle, build a community and empower the social base.

Is the platform simply an expansion of the website?

Yes, it's the first step.

Crowdfunding technologies play a critical role. How do matching funds work, and what makes them so interesting for NEXPO?

The matching funds concept originated in participation campaigns. Put simply, it's specific funding for a defined context – in our case, NEXPO. Project financing, however, is only initiated when the community also participates. It's a system designed to ensure NEXPO's social, regional and cultural diversity while at the same time engendering a high degree of participation.

Is it also possible to join and contribute to the projects without any money or financial funding?

This is one of our goals. We are working on it.

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